Customizing Innovative Homes With Digital Solutions

20 September 2024

by Forbes

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As property development continues to evolve, one company has consistently remained at the forefront of innovation and sustainability: Gamuda Land. With three decades of experience, Gamuda Land, which is the property arm of Gamuda Berhad, is amongst Asia’s largest infrastructure companies, with a proven track record of delivering innovative breakthrough solutions worldwide.

Gamuda Land’s approach is rooted in a deep understanding of both the land and the community. The company’s developments are designed with respect for nature, integrating natural features like existing trees, waterways, and green spaces into the overall master plan. This philosophy of “listening to what the land has to say” ensures that each development preserves and enhances the surrounding environment.

For example, Gamuda Land is known to have pioneered the addition of a central park with lush trees and lakes in residential townships since its first township development in 1995. To date, a central park has become the hallmark in all of Gamuda Land’s townships.

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Valencia, one of Gamuda Land's township developments which was launched in 2002, exemplifies its commitment to 
creating timeless homes that blend seamlessly with nature.

Consumers today are becoming increasingly savvy, thanks to technological advancements and the wealth of online information. They demand quality products and expect vendors to be responsive to their needs. This is especially true for high value assets such as real estate, where buyers increasingly seek a better quality of life instead of just a house.

The new generation of homebuyers prefers biophilic design that promotes healthy living by connecting people to nature. They seek sustainable townships with green spaces that support community living and offer a sense of belonging.

They also want to capitalize on new digital technologies to improve energy efficiency and manage their resources more effectively. And they want to be able to personalize their home layouts to suit different lifestyles—all done in a fuss-free, transparent manner.

Driving Design With AI
“Innovation has always been at the heart of the company. Our planning focuses on developing mixed-use spaces that promote walkability, reduce carbon footprint and enhance the quality of life through thoughtful spatial arrangements,” says Chu Wai Lune, Chief Executive Officer of Gamuda Land.

“It also includes using the latest smart city technologies, including the Internet of Things (IoT) and generative artificial intelligence (GenAI) in our sales journey to help our customers personalize their dream homes from the very start. This relentless pursuit to enhance the quality of life for our communities has positioned Gamuda Land as a leader in the industry.”

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(L-R) Gamuda Land’s Chief Operating Officer, Jess Teng Poh Fern and Chief Executive Officer, Chu Wai Lune.

A prime example of Gamuda Land’s innovative approach is its introduction of Park Homes, a new property design that challenges traditional residential layouts. Following an intensive three-month study involving 3,000 diverse individuals, homebuyers have indicated a strong desire to live closer to nature and the need for customizable living spaces. Park Homes were conceived in direct response to these insights, resulting in the conception of clusters of eight units with private gardens and communal green spaces, which foster a closer sense of community and connection to nature unlike other developments. Children can play and families can enjoy outdoor activities within the secured comfort of their own neighborhood.

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The Clove is an innovative 8-home cluster, spanning 1,950 to 2,210 sq ft. Each unit boasts a private garden and access 
to a 40ft wide gated communal green space, perfect for relaxation and building community bonds.

By reimagining residential design with GenAI, Gamuda Land has once again set a new benchmark in the industry.

With just a click of a mouse or a swipe on the notepad, purchasers immediately have an all-consuming experience of customizing their ideal home.

“Our designers challenged the old terrace house paradigm and came up with a better way to optimize the space. With Park Homes, homebuyers can experience up to 25% of centralized green space, with 10% dedicated to individual communal gardens,” Chu says.

"Our immersive customization experience, powered by GenAI, allows buyers to design their dream home from the very beginning. You can tailor your living environment to your exact preferences, minimizing the need for costly renovations after move-in. This unique approach delivers unparalleled satisfaction and joy throughout the homeownership journey,” he says.

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Customize your home based on your needs. For example, you can choose to have more rooms as per the above image (2 bedrooms, 1 master bedroom) 
or have 2 bedrooms which are equally sized as per the below image.

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What’s more, all the above flexibility brought about by Gamuda's advanced construction technology is complemented by a portal and an app, which have been integrated with GenAI capabilities created by its digital arm within Gamuda. This transforms traditional homebuying into dynamic and engaging interactions, with the ability to answer queries around the clock.

“Homebuyers use our GenAI platform as if they were speaking personally to our relationship managers. It tailors its recommendation to homebuyers’ lifestyles and offers real-time, 3D showroom-like experiences so that they can immediately visualize their ideal home. Once they have picked their desired layout, they can complete the purchase by visiting our Experience Gallery,” says Chu.

“This integrated digital journey, a first in the local property industry, not only simplifies the home buying process but also empowers our customers with a profound sense of ownership and involvement,” he adds.

Making Park Homes Possible With Precision And Quality
The disruption in home design introduced by Park Homes is attributed to the expertise within Gamuda Engineering, the infrastructure arm of its parent Gamuda.

Utilizing its Building Information Modeling (BIM) technology, the company creates precise 3D models to help it produce well-coordinated designs while detecting construction issues early. This enhances the quality of properties built and ensures that there is no waste.

Empowered by its next-generation digital Industrialized Building System (Digital IBS), Gamuda Land is also able to break away from uniformity, offering greater architectural diversity previously unattainable with conventional methods.

“We understand homebuyers today prefer customizable homes. With BIM and Digital IBS, we are able to offer layouts that fit their criteria even before we build the home. This simplifies home buying and also guarantees customer satisfaction in a much more efficient manner,” says Lim Hui Yan, Executive Director, Gamuda Engineering.

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Gamuda Engineering’s Executive Director, Lim Hui Yan

Expansion Overseas
As Gamuda Land continues to push the envelope in home design, Chu says the company plans to expand in high-growth regions through strategic acquisitions and partnerships.

The company is on track to deliver a record-breaking performance in FY24, with a sales target of RM5 billion (US$1.2 billion), setting a strong foundation for future growth across a diversified portfolio of residential, commercial and mixed-use developments.

Building on this momentum, Gamuda Land plans to invest RM7.1 billion (US$1.6 billion) over the next five years, aiming to expand its footprint across growth corridors such as Vietnam and the U.K., with a total gross development value of RM19 billion (US$4.4 billion).

“Vietnam, where we have been operating since 2007, will account for 60% of our international sales moving forward, driven by its robust economic growth and our deep local expertise,” says Chu.

“In the U.K., we will concentrate on opportunistic investments while leveraging our sustainable design principles, which cater to the growing market for sustainable conscious buildings,” he adds.

With ten quick-turnaround projects (QTPs) and RM6.7 billion (US$1.6 billion) in unbilled sales, Gamuda Land is well-positioned to achieve its ambitious five-year target of RM8 billion (US$1.9 billion) in sales. The QTP strategy, which shortens the return-on-investment period, complements the company’s long-term township development model, ensuring a balanced approach to growth.

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