Gamuda Land and Alliance Bank Forge Partnership to Strengthen Community Bonds and Foster New Connections

19 January 2024

by Gamuda Land

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PETALING JAYA, Selangor – In an era where community bonds hold greater significance than ever, Gamuda Land and Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) are embarking on a strategic partnership to solidify their joint commitment to fostering connections and empowering the community. 

In line with Gamuda Land’s development principle “a town is community”, Gamuda Land continues to inject a sense of neighbourliness and community spirit in all its townships. There is joy to be found from living in a place where people know one another, live and play together and look out for one another. It is an ideal that the developer seeks to foster within its developments. 

Outlined in a recently signed Memorandum of Understanding (MoU), Alliance Bank credit card users can now also enjoy that sense of community by leveraging their accumulated rewards points for an array of offerings, including Gamuda Land property vouchers and GL Play (Gamuda Land’s Leisure and Hospitality arm) vouchers. These vouchers enable customers to redeem leisure and hospitality tickets, providing opportunities for family enjoyment at SplashMania Waterpark @ Gamuda Cove, featuring 39 rides, including Malaysia’s first Virtual Reality virtual water slide, or at FunPark @ Gamuda Luge Gardens, home to Malaysia’s first Skyline Luge attraction. The exclusive offerings from Gamuda Land can be redeemed until 30 April 2024. 

Chu Wai Lune, Chief Executive Officer of Gamuda Land, expressed his views on this collaborative effort, stating, "Our placemaking is more than just a collection of rides and attractions, it is spaces designed to bring people together. The partnership with Alliance Bank goes beyond mere transactional benefits; it encourages individuals to explore our parks and wetlands, engage in shared experiences with families, and forge new connections with fellow neighbours. As a property developer committed to enhancing the lives of our communities, this collaboration aligns seamlessly with our placemaking efforts and serves as a catalyst to building a stronger, more tightly knit community.” 

In addition, Alliance Bank customers will have the privilege of using their rewards points to redeem exclusive goodies at Gamuda Land’s series of Chinese New Year events held in their townships, including Gamuda Cove @ Kuala Langat, Gamuda Gardens @ Sungai Buloh North, twentyfive7 @ South of Kota Kemuning, Jade Hills @ Kajang, and HighPark Suites serviced residence @ Petaling Jaya. 

This forward-thinking partnership allows Alliance Bank virtual credit card users to gain exclusive benefit of seamlessly managing their downpayment repayments with a 0% interest for 12 months on downpayments of up to RM40,000 for any participating Gamuda Land property.

Echoing the same sentiment, Ms Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, said: “We are thrilled to announce our strategic partnership with Gamuda Land, a collaboration that reflects Alliance Bank’s commitment to community empowerment. By aligning with Gamuda Land’s ethos of ‘a town is community,’ we aim to not only provide financial benefits to our credit card users but also contribute to the creation of vibrant and interconnected neighbourhoods. This alliance allows our customers to leverage their rewards points for a range of offerings, enhancing their experiences at Gamuda Land’s exciting attractions. At Alliance Bank, we believe in fostering connections and community spirit, and this collaboration exemplifies our dedication to making a positive impact in the areas we serve.”

Simultaneously, Gamuda Land customers who successfully apply for a mortgage loan with Alliance Bank will receive a special reward of RM888.88 in Touch 'N Go e-wallet credits. These enticing perks are available from 22 January to 31 March 2024 and are subject to the specified terms and conditions.


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